AUCKLAND, New Zealand, October 06, 2021– (BUSINESS WIRE) – Triton Digital®, the global provider of technologies and services for the digital audio and podcast industry, and the Radio Broadcasters Association of New Zealand (RBA) today announced the upcoming launch of Podcast Reports in New Zealand, powered by by Triton’s Podcast Metrics measurement service. The Rankers will provide a ranking of the best podcasts and networks in New Zealand, as measured by Triton. Metrics reported will include monthly downloads and monthly listeners, per the IAB’s latest podcast technical measurement guidelines.
By integrating directly with podcast hosting platforms and content delivery networks, Triton’s podcast reports eliminate inconsistent measurement practices and self-reported data, providing for the first time to content creators, specialists in marketing, media buyers and the audio industry as a whole validated and transparent podcast metrics. .
“We are excited to expand our reports to provide reliable and informative data on podcast consumption in New Zealand,” said John Rosso, President of Market Development at Triton Digital. “Our podcast reports will provide buyers with the reliable third-party podcast metric they need to make informed decisions about podcast advertising. Additionally, our reports will provide podcast networks with the reliable consumption data they need to grow. their podcast strategies, gain a better understanding of their audiences and increase their ad revenue. “
“The NZ Podcast Ranker is an important step in raising the profile of the medium in New Zealand, connecting creators with monetization opportunities and creating a source of truth for the market,” said Richie Culph and James Butcher , Co-Chairs of the RBA Podcast Rating Committee.
A number of leading podcast networks and publishers have signed up to participate in the Triton Podcast Report, including MediaWorks, NZME, accessmedia.nz and SENZ.
Phil Gray, Managing Director of Free FM and project manager of accessmedia.nz, said: “While CAMA’s Community Access Media Alliance sector isn’t topping the charts anytime soon, our accessmedia.nz platform is really a niche, with multilingual content. created by our communities. It is essential that we join the Ranker Podcast to represent our part of the Aotearoa media. “
PHD Group Planning Director James Davidson said, “The NZ Podcast Ranker is a great initiative and something we really support. we invest our clients’ budgets, both from a planning and media buying point of view, as well as for content / brand partnerships. “
The first New Zealand Podcast Ranking is slated to debut in late October 2021. Any podcast network or publisher with an audience in New Zealand is eligible to participate in the New Zealand Podcast Reports. For more information, contact [email protected]
To opt-in to receive Triton podcast reports by email, please visit: https://www.tritondigital.com/pmsignup
Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as conforming to version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data on how, when and where podcast content is consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode , title, etc.
About Triton Digital
Digital newt® is the global technology and services leader in the digital audio and podcast industry. Present in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters and online music services to grow their audiences, maximize their revenues and streamline their day-to-day operations. Additionally, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, and Podcast Metrics, one of the industry’s first IAB certified podcast measurement services. With unparalleled integrity, excellence, teamwork and accountability, Triton remains committed to connecting audio, audiences and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.
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fama PR for Triton Digital
Co-chair, Podcast Ranker Committee, RBA
Co-chair, Podcast Ranker Committee, RBA