LOS ANGELES–(COMMERCIAL THREAD) – Socialive, the self-service video content creation platform for the enterprise, today shared its vision for the transformation of corporate video, a third wave of digital transformation characterized by the ubiquitous use of video for storytelling and communication with audiences in the business. Decades ago, during the first wave of digital transformation, companies began to embrace the internet and digitize their business processes to increase efficiency and reduce costs. With the use of technology to solve business problems becoming predominant, companies began to create their own software. Today, almost every company has become a software company, as Marc Andreessen predicted in 2011, who boldly claimed that “software eats the world”. In the next wave of corporate video transformation, which is already well advanced, every business will become a media business, adopting technology to create video content as a medium of storytelling and communication among key audiences to create human connections and generate business value.
“We envision a world in which any professional can become their own video maker, regardless of their technical expertise, ”said David Moricca, Founder and CEO of Socialive. “By democratizing the art of video creation through technology, anyone will be able to produce the video content they need, in less time and without sacrificing quality. In the consumer realm, social media platforms like YouTube, Instagram, and TikTok have triggered a massive shift in the way people create and interact with video content. We are witnessing a similar evolution in the business towards video as a means of storytelling and communication. Until now, companies lacked the technology to easily create high-quality, relevant video content for their audience.
Authentic storytelling: the future of corporate video
Information sharing and communication technologies have advanced rapidly over the past decades. Email was one of the first digital communication channels to gain prominence, providing an asynchronous means to connect faster and more effectively with others. In recent years, collaboration tools such as Slack, Microsoft Teams, and Google Chat have become the dominant means of business communication, offering semi-synchronous or near-real-time connections. As shelter-in-place policies took effect during the COVID-19 pandemic, businesses quickly adopted video conferencing tools like Zoom, Google Meet, and Webex for synchronous, real-time communication. However, concerns about video conferencing fatigue are growing, with recent research finding that nearly half of remote workers have experienced a high degree of burnout as a result of numerous daily video calls.
Moricca continued: “We master the technology required for fast, personal communication with email, collaboration and video conferencing tools. Despite these achievements in digital infrastructure, many companies still struggle to engage their audiences in innovative and dynamic ways. The next step in corporate communication will focus on telling better, more authentic stories and empowering more voices across the organization. Historically, media companies have been the primary drivers of this style of communication, which now pushes every business to become its own media business. To deliver better stories at the enterprise level, businesses need to equip their storytellers and facilitate the delivery of high-caliber video content at scale.
Self-service technology offers a way forward
Video is now the preferred channel for businesses to engage with customers and employees. However, producing high-quality videos at scale is a challenge, as companies often lack budget, expertise, and bandwidth. Until recently, the vast majority of technology solutions for enterprise video focused on hosting, managing, and distributing videos created using traditional production and post-production tools. Since traditional video production methods require significant travel and production costs, video is often reserved only for critical initiatives involving senior executives.
“Socialive ushers in a new era of video content creation, in which businesses can use video to amplify diverse voices within the organization, not just the C suite, ”said Moricca. “Our goal is to democratize the creation of video content and make it accessible to as many people as possible, so that video professionals and everyday business users can produce high quality videos anywhere, anytime and at from any device, all from a single, easy-to-use platform. . We believe everyone has a story to tell; By lowering the barrier to entry for video creation, businesses can empower more people to tell their unique stories.
Announced in tandem with the company’s vision for transforming corporate video, Socialive today announced the results of its State of corporate video 2021: creation, distribution, distribution report. The company also unveiled the Next Generation Socialive Platform, providing businesses and high growth corporations with a unified platform to create, stream and distribute studio-quality video content.
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Socialive enables self-service video content creation for the business. It’s the fastest, easiest way to create, stream and distribute unlimited live and on-demand video in studio quality. The Socialive Platform puts intuitive, professional-grade video workflows into the hands of content producers and everyday business users, lowering the barrier to entry and increasing the video output created by employees. Videos allow brands to connect with people in innovative and dynamic ways, but it’s difficult to produce great-looking videos on a large scale while meeting brand standards – budget, team capacity and time. internal expertise may be scarce. Just-in-Time Production with Socialive unlocks video use cases that connect people with relevant content, turning video into a powerful channel of engagement for employee, customer and partner communities to to strengthen brand loyalty and corporate culture. Socialive’s Studio in the Cloud ™ and integrated Virtual Green Room preserve the authenticity of live video while streamlining the end-to-end process from creation to delivery, consolidating the number of tools traditionally required to video production. Mobile-friendly and simple to use, Socialive helps bring together diverse people and perspectives to amplify voices spread across organizations and geographies. The platform’s industry-first remote recording capability captures high-quality video anywhere from any device with complete enterprise-grade control. Leading companies and high growth companies including Charles Schwab, Deloitte, Nike, Oracle, TikTok, The New York Times, Walmart and Zendesk are using Socialive to drive business value through better and more frequent video creation . Meet the moment with video. ™