Flare helps streamers turn live games into sports broadcasting

Society: To burst

Product: Real-time streamer toolkit

Tower: Seed

Based: 2020

Founders: Khaled Zbidat and Bilal Tayh

“You’re talking about people making millions of dollars every year and yet their streaming is basic, not much is added to that stream,” said Khaled Zbidat, co-founder and CEO of Flare, a startup that aims to revolutionize the live. game streaming. “Flare gives streamers the tools they need to give their viewers a solid and exciting experience, by developing a fully automated production studio that has been specially designed for streamers,” he explained .

Flare co-founder and CEO Khaled Zbidat. Photo: Omer Hacohen

“So we’ve found that live games are still basic and we’re talking about a booming industry that’s bigger than La Liga and most live sports and that’s going to be even bigger, and yet it’s still basic.” , Zbidat said. “When you compare the game streaming industry to other streams like live sports streaming, you can see that live sports streaming is backed by advanced technology, great shows, great effects, c is a show, it’s not just watching basketball or football. You watch a show and there are people and technology behind that show.

“We found that there was nothing to automatically and inexpensively help streamers make their streams more engaging,” Zbidat explained. “Like let’s say highlights and halftime analysis, we plan to give streamers the proper tools to create such a thing. When we watch streams, between matches, we see the streams talking to their viewers in saying “remember when I did this and that,” and they can’t show it. “

Zbidat (26) and his co-founder Bilal Tayh (28), both of whom attend Ben Gurion University (Zbidat is working for his bachelor’s degree and Tayh is a doctoral student) think they are the right team at the right time to help streamers make their broadcast more compelling and engaging without having to compromise. “Our algorithm is very sophisticated, it has machine learning, AI and computer vision. We had to create something that was profitable so when the algorithm is running it won’t take a lot of CPU strength which is important for the streamer we have to take into consideration not to affect his computer and his gameplay.

Flare’s toolkit already offers real-time answers, which the two presented to investors earlier this month with Tayh, a former streamer himself, using the tool mid-game on Twitch. “We talked to the streamers, we showed them what we do, they loved it and they want to try it,” Zbidat said, stressing that “streamers need to focus on their viewers and play well,” and that is what Flare helps them do.

Currently, the duo are striving to secure their first fundraiser, with at least $ 1.5 million going towards them. “We are working on UI / UX by creating a dashboard for streamers, which will make it easy to use without getting distracted,” Zbidat added. When asked about potential competitors, he seemed confident in the trajectory of his business. “We have competitors, but they are focusing on another vertical. We are focusing on a vertical that seems very important to us, but nobody knows how nobody thought about it yet. This is what our investors tell us. We believe that after we do it, if we do it right, people will sue us.

The co-founder of Flare and CTO Bilal Tayh.  Photo: Omer Hacohen The co-founder of Flare and CTO Bilal Tayh. Photo: Omer Hacohen

What makes Flare’s journey even more unique and exciting is the fact that the two men who come before investors and turned down lucrative jobs at big tech companies are from the Arab-Israeli community, a point on which Zabidt does not hesitate.

“Sometimes you see people are skeptical, which is why I might prefer to have someone do the introduction for me,” he said of navigating the Israeli-centric ecosystem. on the Jews. “But when I speak with someone, he is sometimes skeptical because he is not used to meeting a young student, an Arab entrepreneur. The good thing on the other hand is that when I start talking they want to hear my story, and most of the investors I spoke with want to hear about it and I usually get another meeting with them. .

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