Production costs – The Free Music Directory Sat, 09 Oct 2021 03:41:07 +0000 en-US hourly 1 Production costs – The Free Music Directory 32 32 Slow down to go fast: Luce Farm Wellness is riding the CBD wave Sat, 09 Oct 2021 03:17:10 +0000

Joe and Rebecca Pimentel plan to grow their business slowly and organically, with a strong emphasis on quality and consistency. Photos by Erica Houskeeper

Farming is a hobby now. Well-being is our business.

by Kelly Nottermann

When Rebecca and Joe Pimentel moved to Vermont, they envisioned a life of organic farming and raising their family close to the land.

“We’ve always been passionate about the food movement and what we put into our bodies,” said Joe, who started growing commercially in 2010 from his Massachusetts property, “and Vermont had so much access to organic food. “

The couple began growing organic produce and trucking fruits and vegetables to Massachusetts. They thought that one day they could create a tipi village and offer yoga on the farm.

Then Will Raap called.

Luce Farm Wellness grows USDA Certified Organic Hemp from specific premium strains that produce high amounts of CBD and CBG.

He is the founder of Gardener’s Supply and partner of Evergreen Capital Management with Alan Newman.

A Vermont entrepreneur who also co-founded Seventh Generation and Magic Hat Brewing, Raap had an eye on the growing interest in CBD products. He wanted to know if the Pimentels would consider growing hemp.

“Will and Alan are two of Vermont’s greatest entrepreneurs,” Joe said. “We knew they were at the forefront of something big.”

It was in 2016, the start of the CBD wave in Vermont. The Pimentels agreed to do a test culture of 150 plants, which they would share with Evergreen, and Luce Farm Wellness was born.

At the time, they were one of 14 other hemp growers in Vermont, a number that would grow to over 600 by 2019.

Joe and Rebecca took to the production of CBD oil and settled on supercritical CO2 extraction. They started selling a few products to their friends and family and were blown away by the response.

Employee Lori Bullett labels hemp extract bottles at the company’s production facility in Bethel. Luce Farm Wellness grows USDA Certified Organic Hemp from specific premium strains that produce high amounts of CBD and CBG.

“We had neighbors sitting at our kitchen table telling us they could cycle again after years of knee pain,” Joe said. “We knew we had a product.

Committed to quality and consistency, especially in an emerging market full of hype and false marketing claims, Pimentels have hired a professional chemist to ensure the accuracy and transparency of their labeling.

In addition to knowing the exact amount of CBD in each batch of oil, the lab also made sure that the total THC, the component in hemp that contains psychoactive properties, was consistently below 0.3%.

“We wanted to know exactly what was in each jar, so our customers would know what they were buying,” Joe said. “It was the only way we wanted to do business. “

Using their farming model for sale, the Pimentels started selling CBD products at farmers markets, only now they were selling $ 50 bottles of CBD infused honey alongside eggs and lettuce.

It was then that they received the second call that would change the course of their business. This one from a group of local investors.

To keep strict control over product quality and consistency – the foundation of their value proposition – the Pimentels wanted to move the extraction process in-house.

“We wanted our finger on every step, from growing the hemp to the final product,” Joe said.

Additional investment paved the way for this next step.

Riding the CBD wave

In 2017, the Pimentels moved production from their kitchen to a small manufacturing facility in Bethel, Vermont.

The market for CBD products was growing steadily with seemingly limitless growth opportunities.

A global report released in October of the same year predicted that the CBD oil market would grow at a compound annual growth rate (CAGR) of 39% between 2017 and 2021.

But being a start-up in the early days of CBD was not without its challenges.

“Nobody knew what to do with us,” Joe said. “The credit card companies canceled our card, traditional lenders like banks wouldn’t touch us – even the Vermont Department of Health didn’t know how to inspect our facility. “

With investors on board, the Pimentels have hired David Barash as interim CEO.

Barash brought extensive experience as a former executive at Burton Snowboards, Shelburne Farms and Ben & Jerry’s, and began to position the company for significant fundraising and expansion.

“He was amazing,” said Joe, “one of the smartest guys I’ve ever met.” Barash died in 2020.

Luce Farm Wellness jumped from three to 26 employees, buying hemp from other small producers in Vermont and planning their fundraising.

“Everything could have worked,” Joe said. “But this is not the case.”

Back to basics.

“We were organic farmers sitting in boardrooms to introduce investors,” Joe said. “It was completely unknown waters and not at all what we wanted to do.”

The Pimentels were on the verge of losing a controlling stake in the company in exchange for the big investments they needed to pay off the debt.

Janice St Onge, chair of the Flexible Capital Fund, which was on the Luce Farm advisory board, took Joe and Rebecca aside. “You need a business coach,” she told them.

St Onge recommended Lawrence Miller, a consultant in the Vermont Sustainable Jobs Fund’s Business Management Coaching Program, which provides professional support to Vermont companies going through critical transitions through a network of entrepreneurial coaches.

Miller also owns Five Vine Consulting and is the former Secretary of Commerce and Community Development for Vermont. Miller also founded Otter Creek Brewing in Middlebury.

As Joe recounts, the business was in dire straits that Lawrence agreed to help.

“He told us ‘you have a big hill to climb,’” recalls Joe. “’I like challenges,’ I told him. ‘Let’s do it.’ “

“There were a lot of smart people thinking about how to move the business forward,” Miller said, “but Joe and Rebecca were not on their authentic path and there was a lot of anger and frustration resulting from ‘a lack of communication. “

Miller’s first step was damage control.

“The financial plan was disconnected from the life Joe and Rebecca wanted for their family,” said Miller, who facilitated conversations with investors and creditors to align expectations.

“These were tense, high-stakes conversations,” he recalls, “but most stakeholders were flexible when the real business terms were communicated transparently. “

From there, Miller trained the Pimentels to go back to basics.

“Sometimes you have to go slow to go fast,” said Miller, who has helped the company rearrange liabilities and create a plan to pay everyone slowly.

Although Joe says the company is still in repair mode, it is “three-quarters of the way to Everest.”

The company reimbursed farmers they hired to grow hemp and cut staff from its maximum from 26 to six.

Perhaps more importantly, Miller helped the Pimentels reimagine a future version of Luce Farm Wellness aligned with their core values ​​and way of life.

“They are very much right,” Miller said. “They have the right seed, the right growers, the right extraction process, and the brand resonates with people. They just weren’t ready to grow at this rate.

Miller worked with Pimentels to put the fundamentals in place, from accounting and order management systems to a full understanding of manufacturing costs that factor in labor and rent. He also helped them separate their passion for farming from the CBD business.

“Farming is a hobby now,” Joe said. “Well-being is our business.

With their feet under them, the business plans to grow slowly and organically.

They continue to focus on quality and consistency with new plans to bring extraction in-house, and have started investing in marketing.

Separation advice

Although it has been a difficult few years, Joe does not regret the ride.

“We are super grateful,” he said. “Harvard Business School couldn’t compete with this education. “

Her advice to other entrepreneurs: “Don’t be afraid to let your priorities change and don’t wait to ask for help from someone who’s been through this before.

Miller agrees. “Personal growth is one of the biggest limiting factors for many entrepreneurs,” he said. “Joe and Rebecca were open to change and able to incorporate new information to make better decisions. “

His advice to start-ups: take a break.

“Whether it’s a few minutes to gather your thoughts before an important phone call or a weekend of reflection to think about what you want out of your life, this break can help you take a step back to see the full picture. “

About the VSJF Business Management Coaching Program

The Vermont Sustainable Jobs Fund provides personalized, high-tech planning, coaching and advice to business owners and their management teams to advance profitability, job creation and sustainable job development. For more information on business management coaching, visit

Rebecca and Joe Pimentel with their Nubian Alpine goats at their home in Stockbridge.

Kelly Nottermann is Director of Communications at the Vermont Sustainable Jobs Fund.

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Socialive unveils its vision for the transformation of corporate video Thu, 07 Oct 2021 13:00:00 +0000

LOS ANGELES–(COMMERCIAL THREAD) – Socialive, the self-service video content creation platform for the enterprise, today shared its vision for the transformation of corporate video, a third wave of digital transformation characterized by the ubiquitous use of video for storytelling and communication with audiences in the business. Decades ago, during the first wave of digital transformation, companies began to embrace the internet and digitize their business processes to increase efficiency and reduce costs. With the use of technology to solve business problems becoming predominant, companies began to create their own software. Today, almost every company has become a software company, as Marc Andreessen predicted in 2011, who boldly claimed that “software eats the world”. In the next wave of corporate video transformation, which is already well advanced, every business will become a media business, adopting technology to create video content as a medium of storytelling and communication among key audiences to create human connections and generate business value.

We envision a world in which any professional can become their own video maker, regardless of their technical expertise, ”said David Moricca, Founder and CEO of Socialive. “By democratizing the art of video creation through technology, anyone will be able to produce the video content they need, in less time and without sacrificing quality. In the consumer realm, social media platforms like YouTube, Instagram, and TikTok have triggered a massive shift in the way people create and interact with video content. We are witnessing a similar evolution in the business towards video as a means of storytelling and communication. Until now, companies lacked the technology to easily create high-quality, relevant video content for their audience.

Authentic storytelling: the future of corporate video

Information sharing and communication technologies have advanced rapidly over the past decades. Email was one of the first digital communication channels to gain prominence, providing an asynchronous means to connect faster and more effectively with others. In recent years, collaboration tools such as Slack, Microsoft Teams, and Google Chat have become the dominant means of business communication, offering semi-synchronous or near-real-time connections. As shelter-in-place policies took effect during the COVID-19 pandemic, businesses quickly adopted video conferencing tools like Zoom, Google Meet, and Webex for synchronous, real-time communication. However, concerns about video conferencing fatigue are growing, with recent research finding that nearly half of remote workers have experienced a high degree of burnout as a result of numerous daily video calls.

Moricca continued: “We master the technology required for fast, personal communication with email, collaboration and video conferencing tools. Despite these achievements in digital infrastructure, many companies still struggle to engage their audiences in innovative and dynamic ways. The next step in corporate communication will focus on telling better, more authentic stories and empowering more voices across the organization. Historically, media companies have been the primary drivers of this style of communication, which now pushes every business to become its own media business. To deliver better stories at the enterprise level, businesses need to equip their storytellers and facilitate the delivery of high-caliber video content at scale.

Self-service technology offers a way forward

Video is now the preferred channel for businesses to engage with customers and employees. However, producing high-quality videos at scale is a challenge, as companies often lack budget, expertise, and bandwidth. Until recently, the vast majority of technology solutions for enterprise video focused on hosting, managing, and distributing videos created using traditional production and post-production tools. Since traditional video production methods require significant travel and production costs, video is often reserved only for critical initiatives involving senior executives.

Socialive ushers in a new era of video content creation, in which businesses can use video to amplify diverse voices within the organization, not just the C suite, ”said Moricca. “Our goal is to democratize the creation of video content and make it accessible to as many people as possible, so that video professionals and everyday business users can produce high quality videos anywhere, anytime and at from any device, all from a single, easy-to-use platform. . We believe everyone has a story to tell; By lowering the barrier to entry for video creation, businesses can empower more people to tell their unique stories.

Announced in tandem with the company’s vision for transforming corporate video, Socialive today announced the results of its State of corporate video 2021: creation, distribution, distribution report. The company also unveiled the Next Generation Socialive Platform, providing businesses and high growth corporations with a unified platform to create, stream and distribute studio-quality video content.

Additional resources

Learn more about Socialive on our site

Follow us on twitter @GoSocialive, LinkedIn, Facebook and Instagram

Schedule a demo

About Socialive

Socialive enables self-service video content creation for the business. It’s the fastest, easiest way to create, stream and distribute unlimited live and on-demand video in studio quality. The Socialive Platform puts intuitive, professional-grade video workflows into the hands of content producers and everyday business users, lowering the barrier to entry and increasing the video output created by employees. Videos allow brands to connect with people in innovative and dynamic ways, but it’s difficult to produce great-looking videos on a large scale while meeting brand standards – budget, team capacity and time. internal expertise may be scarce. Just-in-Time Production with Socialive unlocks video use cases that connect people with relevant content, turning video into a powerful channel of engagement for employee, customer and partner communities to to strengthen brand loyalty and corporate culture. Socialive’s Studio in the Cloud ™ and integrated Virtual Green Room preserve the authenticity of live video while streamlining the end-to-end process from creation to delivery, consolidating the number of tools traditionally required to video production. Mobile-friendly and simple to use, Socialive helps bring together diverse people and perspectives to amplify voices spread across organizations and geographies. The platform’s industry-first remote recording capability captures high-quality video anywhere from any device with complete enterprise-grade control. Leading companies and high growth companies including Charles Schwab, Deloitte, Nike, Oracle, TikTok, The New York Times, Walmart and Zendesk are using Socialive to drive business value through better and more frequent video creation . Meet the moment with video. ™

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Bitcoin and the growing risk of stagflation Thu, 07 Oct 2021 00:00:00 +0000

The following is taken from a recent edition of Deep Dive, Bitcoin Magazine’s high-end market newsletter. To be among the first to receive this and other on-chain bitcoin market analysis straight to your inbox, Subscribe now.

Last week we discussed the beginnings of a global energy crisis and the downstream effects on bitcoin mining in The Daily Dive # 069. Today, we cover the latest developments in soaring energy costs, the risks of stagflation and how these pose increased risk for a future credit crunch.